SBM Portal vs Boulevard
Comparing two platforms for salons and service businesses.
Overview
Boulevard is a premium salon and spa management platform focused on the beauty industry. SBM Portal is an all-in-one platform for any service business — including auto repair, pet services, and home services.
Feature Comparison
| Feature | SBM Portal | Boulevard |
|---|---|---|
| Online booking | Yes | Yes |
| Invoicing | Built-in | Basic |
| Payment processing | Stripe + Interac | Proprietary |
| SMS reminders | Included (Growing plan) | Paid add-on |
| Multi-industry | All service businesses | Salon & spa only |
| Multi-branch | Yes | Yes (premium plans) |
| Loyalty discounts | Auto-applied | Manual |
| Staff scheduling | Yes | Yes |
| Customer database | Full profiles with history | Full profiles with history |
| Pricing (CAD) | $29–$99/mo | $130–$430+ USD/mo (~$178–$590+ CAD) |
| Free trial | 14 days, no credit card | No free trial |
Key Differences
Pricing
Boulevard is significantly more expensive — starting at $130+ USD per month. SBM Portal starts at $29 CAD per month, making it accessible to small businesses of all sizes.
Industry focus
Boulevard is built exclusively for salons and spas. If you run an auto repair shop, pet grooming business, or home services company, Boulevard won't work for you.
Free trial
Boulevard doesn't offer a free trial. SBM Portal offers a 14-day free trial with no credit card required, so you can test the platform before committing.
The Bottom Line
Boulevard is a premium option for high-end salons with big budgets. But if you want the same core features — booking, invoicing, staff scheduling — at a fraction of the price, and you're not exclusively in the beauty industry, SBM Portal delivers more value.